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How to Capitalize on Online Relationships – Take Them Offline

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How to Capitalize on Online Relationships – Take Them Offline

Social media sites like LinkedIn, Instagram, and Twitter are great for developing a community of engaged online connections. But, how do you capitalize on online relationships and turn them into affiliations that are mutually beneficial? Easy, take them offline. Yes, that is easier said than done, but by turning that online connection into a real world connection, a world of new opportunities can arise. I have spent years developing my online presence in social media. Places like Facebook, Twitter, LinkedIn, Instagram, and various websites...

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Motorsport Brands Embrace Social Media to Engage Racing Fans

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Motorsport Brands Embrace Social Media to Engage Racing Fans

I’m a motorsport fanatic! And, I love seeing racing brands using social media so much!! Social media enables all elements of racing and fans to come together. Now, for the first time on any scale, brands/teams/drivers/crew/sponsors/venues/etc. can all easily contact one another and interact around the motorsport event(s). This rang so true for me during the month of April. I am in Long Beach, California, and this town fully embraces racing in varied forms on its streets. Starting just after Valentine’s Day, the City of Long Beach...

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How to Live Tweet An Event

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How to Live Tweet An Event

Live tweeting is a big part of covering an event and to getting maximum exposure on the Internet. In order to be successful, a plan needs to be in place so the event activities don’t become overwhelming. Dividing tweeting activity into time segments that are focused on specific event content can make the daunting task of live Twitter coverage very manageable and doable. But there are things to do before the Big Day. A key step is to think about what needs to be done BEFORE the event. Depending on the goals of the Twitter coverage at the...

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InMotion Hosting is My Go-To Web Host

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InMotion Hosting is My Go-To Web Host

I mentioned having a website hacked a few months ago and how much Desktop Server helped me get everything alive again. Well, I want to give a big shout out to InMotion Hosting also.   InMotion Hosting To The Rescue!   InMotion Hosting came to the rescue after my former web hosting company denied me access to the hosting dashboard AND refused to help with fixing the hacking issue. I realize that web development is not the responsibility of a web host, but a little help (at least point me in the right direction) is appreciated and...

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DesktopServer Saved My Hacked Website

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DesktopServer Saved My Hacked Website

A few months ago I had a major WordPress website catastrophe. The shared hosting plan that I was using was compromised and the web host (Network Solutions) decided that ALL the websites associated with the account needed to be suspended. That meant that none of the 10+ websites using the shared hosting account functioned. Essentially, they went away and NS made it my full responsibility to get things fixed before they would allow ANY of the sites to be visible on the Web again. With those words of encouragement from NS, I set off to get...

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Social Media Idea on Paper to WordPress Webpage Reality

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Social Media Idea on Paper to WordPress Webpage Reality

Many great things start off as fleeting ideas that need to be documented quickly or be lost forever. I come up with lots of social media ideas and have learned through heartache that I need to get them quickly transferred to the closest notepad I can find. If the idea doesn’t make it to paper ASAP then I know it will never become a reality. Social media idea on paper Here is an example of how my idea to add a quick social media evaluation service offering to the Harvester Solutions website began. I grabbed the closest notepad of paper...

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3 Ways to Improve Your Social Media Efforts

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3 Ways to Improve Your Social Media Efforts

Are you wondering why your business’s Facebook page is doing nothing for your business? Are you writing, posting, sharing, making online love in all the right ways? Do you want some quick advice to make it all seem better with your social media efforts? You have stumbled upon the right post today! Ok, take a step back and let’s see what you have regarding social media accounts and other digital properties on the Internet. Take inventory and see exactly what you have out there. You never know if ex-employees, current employees,...

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FIA Formula E Powered by Electricity… and Social Media!

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FIA Formula E Powered by Electricity… and Social Media!

The world of motorsports has a new race series. The FIA has officially announced a new series that will be powered completely by electric vehicles. Not hybrid with some gas being burned, but totally electric. It is called FIA Formula E! Now that is pretty cool news in itself. But the really exciting part for us is that the new race series will have a HUGE social media element to it. Fans will actually be encouraged to use social media and vote for their favorite drivers during the race. How does this really make life interesting you ask?!?...

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5 Easy Social Media Tactics for Audience Engagement

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5 Easy Social Media Tactics for Audience Engagement

Getting fans and followers to engage with a brand or business in social media is the best way to get a corporate message disseminated online these days. It makes since…do something really cool or interesting and other people will feel compelled to comment, share and talk to their friends about your brand’s contribution to online content. Creating phenomenal content is THE best way to get these positive actions from people that you want to engage with so you can hopefully sell more stuff to people or at least get the word out to...

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3 Quick & Easy Ways to Drive Social Media Engagement

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3 Quick & Easy Ways to Drive Social Media Engagement

It is all the buzz in the digital marketing world right now… how do we engage our audience on social media channels in order to drive word-of-mouth talk and sales? Well here are three ways to get that engagement with fans and followers on social media. 3 Tactics to Get Engagement on Social Media   I. CONTESTS – It’s simple, people like to win stuff. Put together contests that encourage people to share, like, comment about a service the business provides or a product that the business wants promoted. Facebook is a great...

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