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Social Media and WordPress: A Mutually Beneficial Relationship

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Social Media and WordPress: A Mutually Beneficial Relationship

I like to say social media and WordPress go together like peanut & jelly or fish ‘n’ chips. It is just a relationship that works together very well. To make the two work together takes a bit of effort (just like making food) but can be so satisfying when the results are seen. Two things need to happen before social media and WordPress can begin to do great things and create that mutually beneficial relationship. I’m going to outline them below. WordPress Website First of all there needs to be a WordPress website. Not the...

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3 Easy Steps To Get Budget Money for Social Media

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Getting money to fund social media efforts at a business isn’t always easy. Where does the money come from? Is there a secret pot of gold that a social media leprechaun guards? The answer to that is NO. But, there are ways to get social media as a line item on the annual budget. Steps to Get Social Media Budget Money Here is a three step plan to get social media money considered when budget planning is happening. We want money so we have to talk in terms of money to the folks that have the power to grant it to the department. Here are...

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How to Ensure People See Facebook Posts From a Business

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How to Ensure People See Facebook Posts From a Business

I wrote an article a while back that discussed how to ensure people see your Facebook posts, and it got some really good Internet traction. The Facebook blog post was the number 1 landing page for Harvester Solutions content for several months. Now I want to tweak what I said to better match what’s going on in the Facebook world now. Because, as we are all too familiar, Facebook likes to change things and make it a challenge for business owners and digital marketing people to get content seen by the right audience. In that earlier post,...

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Use 2 Factor Authentication to Keep Websites & Social Media Safe from Hackers

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Use 2 Factor Authentication to Keep Websites & Social Media Safe from Hackers

There are techniques to provide additional security to a social media account or website. Two factor authentication adds another layer of security to help prevent a hacking. 2FA is another step when logging in, but is worth the inconvenience to be safer on the Internet.   Social Media Safety via 2 Factor Authentication Two factor authentication is provided by almost all social media sites like Facebook, LinkedIn, and Twitter. It can be easily enabled on WordPress websites too. On social media sites the 2FA setting is normally in the...

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CSS Help for WordPress Websites

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CSS Help for WordPress Websites

Helping clients with social media often leads me to WordPress. My believe is that social media and websites go together like peanut butter and jelly. A business needs to have both working together to maximize online exposure. This is where WordPress comes into the situation. When developing a digital strategy it is important to have a working website that can be easily edited to add or adjust content on the website. WordPress enables this because it is a content management system (CMS). The other perk to WordPress is that is has plugins that...

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How to Capitalize on Online Relationships – Take Them Offline

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How to Capitalize on Online Relationships – Take Them Offline

Social media sites like LinkedIn, Instagram, and Twitter are great for developing a community of engaged online connections. But, how do you capitalize on online relationships and turn them into affiliations that are mutually beneficial? Easy, take them offline. Yes, that is easier said than done, but by turning that online connection into a real world connection, a world of new opportunities can arise. I have spent years developing my online presence in social media. Places like Facebook, Twitter, LinkedIn, Instagram, and various websites...

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Motorsport Brands Embrace Social Media to Engage Racing Fans

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Motorsport Brands Embrace Social Media to Engage Racing Fans

I’m a motorsport fanatic! And, I love seeing racing brands using social media so much!! Social media enables all elements of racing and fans to come together. Now, for the first time on any scale, brands/teams/drivers/crew/sponsors/venues/etc. can all easily contact one another and interact around the motorsport event(s). This rang so true for me during the month of April. I am in Long Beach, California, and this town fully embraces racing in varied forms on its streets. Starting just after Valentine’s Day, the City of Long Beach...

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How to Live Tweet An Event

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How to Live Tweet An Event

Live tweeting is a big part of covering an event and to getting maximum exposure on the Internet. In order to be successful, a plan needs to be in place so the event activities don’t become overwhelming. Dividing tweeting activity into time segments that are focused on specific event content can make the daunting task of live Twitter coverage very manageable and doable. But there are things to do before the Big Day. A key step is to think about what needs to be done BEFORE the event. Depending on the goals of the Twitter coverage at the...

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InMotion Hosting is My Go-To Web Host

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InMotion Hosting is My Go-To Web Host

I mentioned having a website hacked a few months ago and how much Desktop Server helped me get everything alive again. Well, I want to give a big shout out to InMotion Hosting also.   InMotion Hosting To The Rescue!   InMotion Hosting came to the rescue after my former web hosting company denied me access to the hosting dashboard AND refused to help with fixing the hacking issue. I realize that web development is not the responsibility of a web host, but a little help (at least point me in the right direction) is appreciated and...

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DesktopServer Saved My Hacked Website

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DesktopServer Saved My Hacked Website

A few months ago I had a major WordPress website catastrophe. The shared hosting plan that I was using was compromised and the web host (Network Solutions) decided that ALL the websites associated with the account needed to be suspended. That meant that none of the 10+ websites using the shared hosting account functioned. Essentially, they went away and NS made it my full responsibility to get things fixed before they would allow ANY of the sites to be visible on the Web again. With those words of encouragement from NS, I set off to get...

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Social Media Idea on Paper to WordPress Webpage Reality

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Social Media Idea on Paper to WordPress Webpage Reality

Many great things start off as fleeting ideas that need to be documented quickly or be lost forever. I come up with lots of social media ideas and have learned through heartache that I need to get them quickly transferred to the closest notepad I can find. If the idea doesn’t make it to paper ASAP then I know it will never become a reality. Social media idea on paper Here is an example of how my idea to add a quick social media evaluation service offering to the Harvester Solutions website began. I grabbed the closest notepad of paper...

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3 Ways to Improve Your Social Media Efforts

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3 Ways to Improve Your Social Media Efforts

Are you wondering why your business’s Facebook page is doing nothing for your business? Are you writing, posting, sharing, making online love in all the right ways? Do you want some quick advice to make it all seem better with your social media efforts? You have stumbled upon the right post today! Ok, take a step back and let’s see what you have regarding social media accounts and other digital properties on the Internet. Take inventory and see exactly what you have out there. You never know if ex-employees, current employees,...

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FIA Formula E Powered by Electricity… and Social Media!

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FIA Formula E Powered by Electricity… and Social Media!

The world of motorsports has a new race series. The FIA has officially announced a new series that will be powered completely by electric vehicles. Not hybrid with some gas being burned, but totally electric. It is called FIA Formula E! Now that is pretty cool news in itself. But the really exciting part for us is that the new race series will have a HUGE social media element to it. Fans will actually be encouraged to use social media and vote for their favorite drivers during the race. How does this really make life interesting you ask?!?...

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5 Easy Social Media Tactics for Audience Engagement

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5 Easy Social Media Tactics for Audience Engagement

Getting fans and followers to engage with a brand or business in social media is the best way to get a corporate message disseminated online these days. It makes since…do something really cool or interesting and other people will feel compelled to comment, share and talk to their friends about your brand’s contribution to online content. Creating phenomenal content is THE best way to get these positive actions from people that you want to engage with so you can hopefully sell more stuff to people or at least get the word out to...

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3 Quick & Easy Ways to Drive Social Media Engagement

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3 Quick & Easy Ways to Drive Social Media Engagement

It is all the buzz in the digital marketing world right now… how do we engage our audience on social media channels in order to drive word-of-mouth talk and sales? Well here are three ways to get that engagement with fans and followers on social media. 3 Tactics to Get Engagement on Social Media   I. CONTESTS – It’s simple, people like to win stuff. Put together contests that encourage people to share, like, comment about a service the business provides or a product that the business wants promoted. Facebook is a great...

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Overlooked Social Media Items that Every Organization Should Think About…NOW!

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Overlooked Social Media Items that Every Organization Should Think About…NOW!

I find that companies often overlook these 2 items when putting together a social media strategy or planning how to implement social media into the company marketing plan: a Social Media Policy & a Social Media Crisis Plan. It is crucial to have a Social Media Policy in place. This documentation is a great reference for employees, and management alike, to look at when engaging on social media platforms. Having a well documented and widely circulated social media policy within the company can help prevent a social media crisis. A Social...

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Example of a Simple Social Media Strategy

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Example of a Simple Social Media Strategy

What is a social media strategy? Or, the business needs a good, simple social media strategy. These are questions I hear often when a business comes to me and they are trying to figure out how to use social media like Facebook, Twitter and LinkedIn to gain more business. Social media can seem like it is just posting and replying to people, but it is a WHOLE lot more than that. And, you have probably already figured that out if you are reading this. That’s why I have outlined a basic social media strategy that will get results for a...

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Quick Twitter help

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I ran across this simple infographic that really helped to put Twitter involvement into perspective. Hopefully it will simplify your Twitter life. Twitter Infographic by Untypical Marketing Please feel free to leave your Twitter tips below in the comments section. Plus check out Untypical Marketing for more info....

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RebelMouse – All Your Social Media posts in One Convenient Place

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RebelMouse – All Your Social Media posts in One Convenient Place

I am constantly researching and experimenting with the latest-greatest widget, module, feature, service, etc. on the Interwebs. This time I have run across RebelMouse. This is a fantastic service, similar to Paper.li and Flipboard, except for one main difference. That difference is instead of aggregating posts and updates from OTHER people, the RebelMouse service takes ALL of YOUR posts and formats them nicely into a single page feed type scenario. I like to perceive it as a live, dynamic portfolio showcasing your online activity from various...

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Social Media Account and Profile Setup Tips

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Setting up a social media profile correctly enhances the experience a person or business has interacting with that social media platform. This can apply to all the major players like,Facebook, Twitter, LinkedIn, Foursquare, Pinterest, etc., but it can also be important in the smaller, more niche social networking platforms too. Here are a few tips to have the best

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Update Social Media from One Place with Hootsuite

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Update all the social media from one place…sound like something to good to be true?!? Well it’s not, Hootsuite is the tool to have all social media in one place. Hootsuite pulls together all mainstream social media feeds into one place so updates, posts, images, links, videos, etc. can be created, managed, scheduled, sent and received from one central location. In the social media industry this tool is referred to as a social media account aggregator. Not an alligator, but an aggregator. Hootsuite can pull social media accounts...

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Social Media Protection: Download Facebook Profile Information

Posted by on in Backup, Education, Online Tools, Social Media, Tips | 0 comments

Social media protection is important in this day and age of online sharing of EVERYTHING. And, a lot of that sharing is taking place on Facebook, so how can information be downloaded from Facebook? It’s actually not that difficult. Start by taking a look at this step-by-step

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Create Strong Passwords or Get Hacked

Posted by on in Education, Security | 1 comment

OK…lots of news about passwords being hacked and user accounts being compromised so here is some advice about what to do in order to prevent the nasties from getting your valuable passwords. In a previous post, LastPass was mentioned as a great password manager. LastPass is cool, but if you’re paranoid of “the cloud” or “other people” getting access to password management services, then try some due-diligence on your own. Here a few of the tips and tricks that are good ideas to consider when creating a...

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Goals, Strategy and Web Videos

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Everyone likes to have things made easy for them, right? Videos make life easier because the only effort that is involved is looking at a video screen, i.e. iPad, mobile phone, computer, tv, etc. So why not make it easier for folks to find out more about you and your business. It is always uber important to identify goals for projects, and videos are no different. Figure out why a video needs to be produced. Then identify ways to track whether or not that video is doing what it’s supposed to be doing. Determine metrics to track and...

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Why Do You Want a Website Anyway?

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Many companies out there are scrambling to build websites, create social media channels (like Facebook and Twitter) or are already there and looking to redesign and freshen up the old stuff. Well the question needs to be asked

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Simplify Employee Time Tracking with Clockspot

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There’s a lot that goes into growing the business. Selling products and services are certainly a major component, but they are only one step in the process. Creating in-house organizational processes are critical to business growth and development. Not only will they help keep your business organized and on task, but they will also save your company money and time. Tracking employees should be one of the main priorities of your business. Keeping track of their time is necessary to help take your company to the next level. Are you tracking...

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How to Choose a WordPress Development Company

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How to Choose a WordPress Development Company

  Finding a web development company is difficult. Finding a WordPress development company… you’ll be spoilt for choices and spectacularly miss your mark every time you wade out there. Why is it difficult? There are no standards or authorities regulating the requirements of being a ‘professional’ WordPress developer. The chances of developers being within a 100 miles of your location are slim to none (based on your current location). The Google search shows spammy-looking results all filled with corporate drivel that barely makes sense....

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How To Install a Tracking Pixel or Cookie on a WordPress Website

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How To Install a Tracking Pixel or Cookie on a WordPress Website

“How do you install a tracking pixel on a website?” has been the question of the month for me here at Harvester Solutions. When working with social media and other web services, it is so important to have the ability to track user activity on a website. This is crucial because you can make much better decisions about what to do with a website when you know how people are using and interacting with it. And, retargeting of ads to visitor to a website is a great way to increase engagement along with sales. A great way to learn more...

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ConciergeWP is No Worry WordPress Security & Backup

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ConciergeWP is No Worry WordPress Security & Backup

ConciergeWP is my trusted WordPress security and backup resource and I recommend it to anyone that has a WordPress website. WordPress is great because it is an open source based website software platform that is constantly developed and improved. Plus, it really works well with many aspects of the social media world. I like to say they go together like peanut butter and jelly or fish ‘n’ chips. So, with that said, anything that is constantly refined and developed needs to be updated and backed up on a regular basis. Not to mention...

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BOMA Orange County Luncheon July 30, 2015

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BOMA Orange County Luncheon July 30, 2015

I had the privilege of speaking at the Building Owners and Managers Association of Orange County, California (BOMA OC) on July 27, 2015. On the panel with me was Lindsay Tredent Mauch, Founder & CEO of LTM Digital, and Apryl DeLancey, President & CEO of Social Media Age. The panel was moderated by Rebecca Hall, President & CEO of Idea Hall. It was a great opportunity to meet other social media and digital marketing personalities in the Southern California area and get to share my knowledge of digital marketing with the BOMA group....

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